Amazon PPC Services to Scale Your CPG Brand

Our Amazon PPC management services drive profitable growth for CPG brands. Through our Amazon PPC optimization service, we continuously refine campaigns and provide transparent, actionable reporting.

Is Amazon PPC Right for You?

Not sure if Amazon PPC services are right for you? See if any of these sound familiar

Are your Amazon ad costs rising faster than your sales?

Is your ACOS too high, cutting into profits?

Do you lack the time or expertise to manage Amazon PPC?

Have your Amazon sales plateaued despite running ads?

Are you unsure how to structure campaigns or target the right keywords?

Do you want to scale ads but fear wasting budget?

What are Amazon PPC Services?

Amazon PPC (Pay-Per-Click) is Amazon’s advertising platform where sellers bid on keywords so their products appear as sponsored listings. You pay only when a shopper clicks your ad. Amazon PPC advertising services manage your campaigns end-to-end, from initial setup to continuous optimization and reporting. This solution is often called Amazon PPC marketing services.

Key Takeaways:

Campaign Setup & Structure

Complete initial setup with an organized campaign structure.

Ongoing Optimization

Regular bid and keyword adjustments to improve performance.

Goal-Driven Reporting

Transparent reporting linked to your business goals and KPIs.

What Our Amazon PPC Management Covers

Our Amazon PPC management services cover every aspect of your campaigns

Account Setup & Audit

Full account audit and initial campaign setup for a strong foundation.

Keyword & ASIN Targeting

Researching relevant keywords and competitor ASINs to expand reach.

Negative Keyword Strategy

Using negatives to eliminate wasted ad spend.

Bid & Budget Management

Adjusting bids and budgets to meet targets and maximize ROI.

Placement Tuning

Optimizing bids by placement (top of search, etc.) for best results.

Creative Testing Support

Helping test ad creatives (images, copy) to improve click-through rates.

Search Term Mining

Analyzing search term reports to find new high-converting keywords.

Performance Reporting

Providing regular reports on key metrics and insights.

Amazon Ad Types We Run

Our Amazon PPC advertising services cover all major Amazon ad types for full visibility

Sponsored Products

Cost-per-click ads in search results and on product pages targeting specific keywords or products.

Sponsored Brands

Banner ads at the top of search results featuring your brand and multiple products.

Sponsored Display

Retargeting ads that reach past visitors on Amazon and partner sites.

Our Amazon PPC Optimization Service Framework

Our Amazon PPC optimization service follows a structured framework for continuous improvement and profitability. It covers everything from campaign structure cleanup and waste reduction to strategic keyword targeting and bid adjustments, all aimed at maximizing your return on ad spend.

Our Optimization Focus

PPC Readiness: Listing & Catalog Basics

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Before you run PPC ads, ensure your Amazon listings and operations meet these basic criteria

Optimized Listings

High-quality images, clear titles, and optimized descriptions.

Variation Strategy

Group similar products as variations to avoid internal competition.

Competitive Pricing

Prices that win the Buy Box and match market expectations.

Strong Reviews

A solid base of positive reviews and ratings to build trust.

Inventory Stability

Sufficient stock levels to support increased demand from ads.

Brand Registry

Amazon Brand Registry is in place to unlock additional advertising features.

Tracking in Place

Proper tracking (e.g., Amazon Attribution) to measure sales from ads.

How Our Amazon PPC Process Works

From onboarding to ongoing optimization, here’s how our Amazon PPC process works:
Amazon Ad Audit Goals

Audit & Goals

We audit your PPC campaigns and define goals to align our Amazon PPC marketing services with your business objectives.

Amazon Compaign Structure

Campaign Structure Build

We develop an organized campaign structure (ad groups, keywords, targeting) for efficient, scalable management.

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Launch & Baseline

We launch your campaigns and monitor initial performance data, establishing a baseline for growth.

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Weekly Optimization

Each week, we analyze search term reports, adjust bids, and refine targeting to improve results.

Scale Refine

Scale & Refine

We increase bids and budgets for winning campaigns while cutting waste from low-performing ads.

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Reporting & Next Steps

We deliver monthly performance reports and outline next steps so you always know the plan.

What We Track & Report

We monitor every critical metric and provide clear reports on your Amazon PPC performance.

ACOS (Advertising Cost of Sales):

Ad spend as a percentage of ad sales; measures advertising efficiency.

TACOS (Total Advertising Cost of Sales)

Ad spend as a percentage of total revenue (including organic sales); shows overall impact.

ROAS (Return on Ad Spend)

Revenue generated per dollar spent; higher means more sales per ad dollar.

CTR (Click-Through Rate)

Percentage of impressions that turn into clicks; measures ad appeal.

CVR (Conversion Rate)

Percentage of clicks that convert to sales; indicates how well your listing converts.

CPC (Cost Per Click)

Average cost paid per click; helps control ad spend efficiency.

Ad Spend

Total advertising spend in a given period; your investment in PPC.

Sales

Total sales attributed to PPC ads; revenue driven by ads.

Impressions

Number of times your ads were displayed; indicates reach.

Search Term Waste

Ad spend wasted on irrelevant clicks; minimized with negative keywords.

Placement Performance

Results by ad placement; informs where to bid higher or lower.

Amazon PPC Services Pricing

We offer flexible, transparent pricing models to fit different advertising needs.

Monthly Management Fee

A flat monthly fee for ongoing PPC management (predictable cost each month).

Performance-Based

Fees aligned with results (e.g., a percentage of ad sales), so our incentives match yours.

One-Time Audit/Setup

One-time fee for a comprehensive PPC audit or initial campaign setup.

Frequently Asked Questions

They include campaign setup, keyword/ASIN targeting, bid and budget management, negative keyword strategy, continuous optimization, and performance reporting.
Yes, our services are available month-to-month with no long-term contracts.
Effective PPC ads increase your sales velocity and product visibility, which boosts organic ranking and total sales.
You’ll typically see some results within a few weeks, with bigger improvements usually in 1–2 months.
We’ll recommend a budget based on your goals and category. Many brands start small and scale up as results come in.
Yes, we handle all three major Amazon ad types (Sponsored Products, Sponsored Brands, and Sponsored Display).
We aggressively use negative keywords and precise targeting to eliminate wasted spend from irrelevant clicks.
Yes, we provide clear performance reports (typically monthly) and can give weekly updates on optimizations.
Yes, we start with a cautious approach to get initial sales and reviews. As your listing improves, PPC performance will pick up.

Get an Amazon PPC Audit

Our Amazon PPC services start with a comprehensive audit, followed by a tailored plan and rollout timeline. You’ll receive a detailed plan with no obligation, just a clear path forward for your ads.

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